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PHOTOGRAPHERS FOR HO

PHOTOGRAPHERS FOR HOPE

Photographers For Hope

Background Photographers for Hope is an initiative founded by photographers who believe in the power of images to support positive social change.

Photographers For Hope

I was asked to design a brand that embodied this belief. The brandmark could appear on anything from a tuk tuk in Kashmir, Pakistan to a poster in the United Nation Headquarters, so it was important to keep it simple and easily identifiable.

Photographers For Hope

The brandmark represents hope on a macro level. Its connection with photography is via the flower icon which represents the macro option on a camera. We have adapted this to incorporate the letter ‘P’.

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