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RUSH MOBILE BEVERAGE

FMCG

RUSH are a mobile media beverage company. Teams of ‘rushers’ provide immediate refreshment to attendees of events and exhibitions. Their mobile beverage backpacks act as an advert for the beverage brands they represent.

A Refreshing Identity

We set out to illustrate the flavour of the brand and demonstrate how they sell their wares. The brand identity represents a tap and the tap draws flavour from an illustration of an event or taste.

 

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