Core idea: Philosopher King
We worked closely with the Viovia team to understand their remarkable business – that of saving lives! In partnership, we have built a lasting brand strategy, new growth opportunities and a strong business foundation.
A graphic system inspired by pattern recognition. “Viovia’s approach to road traffic accident prevention is centred around finding patterns in data. Patterns exist in all things. Recognising and making sense of these patterns can help define different systems of language, culture, society, human nature and traffic around the world.“ – Mark Woodward
“Viovia guides organisations through the complexities, enabling them to make sense of road safety”, explains Woodward, “We created a bespoke display typeface which played with the idea of pattern reconition.” The typeface also works as a graphic device and has inspired a series of illustrations that complement the mythical brand identity.